They are real \u2013 and they are \u201cbrick-like\u201d. Loyal Lego fans are excited about the popular toy brand’s first fashion collaboration with Crocs, a pair of bizarre-looking shoes that are about to hit the market, marking the start of a multi-year partnership between the unusual footwear types.<\/p>\n
However, you probably won’t be wearing the blocky Lego brick clogs for your next morning to work – think of a less sensible, all-weather, conversation-inducing solution. \u201cA new, imaginative silhouette,\u201d Lego announced, while Crocs bluntly noted that the eye-catching objects were \u201cnot intended for everyday use.\u201d<\/p>\n
Logistics aside, the clogs, which will retail for a hefty $149.99, won’t be available until February 16th. The industry is already in turmoil after the brands unveiled their new baby at Paris Fashion Week on Wednesday, where rapper Tommy Cash debuted the statement pieces.<\/p>\n
Both companies have already announced a number of future products for children and adults. \u201cThanks to their limitless imagination, the Lego Group is a perfect fit for the wonderfully extraordinary spirit of Crocs,\u201d said a representative. "We’re both brands that pride ourselves on being different, celebrating self-expression and encouraging creativity. I can’t wait for our fans to see what we create together – we’ve truly pushed the envelope like never before."<\/p>\n
The latest bold move comes as the retailer looks to regain sales growth. The cost of the new offering far exceeds the $70 maximum price of previous offerings. \u201cLego has a very broad consumer base that is very similar to Crocs,\u201d a brand president noted. \u201cThey have very engaged children and very engaged adults \u2013 many adults have complete Lego rooms, and so do we.\u201d<\/p>\n
One of the first critical reviews following the announcement said the shoes "have to be seen to be believed." \u201cYou are, dare I say it, absolutely flawed,\u201d a tech editor wrote. Known for its quirky collaborations and interesting designs, Crocs works with brands from General Mills to 7\/11 and luxury fashion brand Balenciaga.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction to the Unconventional Collaboration They are real \u2013 and they are \u201cbrick-like\u201d. Loyal Lego fans are excited about the popular toy brand’s first fashion collaboration with Crocs, a pair of bizarre-looking shoes that are about to hit the market, marking the start of a multi-year partnership between the unusual footwear types. The Unique Design<\/p>\n","protected":false},"author":1,"featured_media":29952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[3295,22796,22799,6255,3291,22798,22797],"class_list":{"0":"post-29951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"tag-balenciaga","9":"tag-crocs","10":"tag-general-mills","11":"tag-lego","12":"tag-paris-fashion-week","13":"tag-the-lego-group","14":"tag-tommy-cash-rapper"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/29951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=29951"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/29951\/revisions"}],"predecessor-version":[{"id":29953,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/29951\/revisions\/29953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/29952"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=29951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=29951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=29951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}