Someone call Chappell Roan because the latest brand collaboration between Mexican fast food classic Chipotle and luggage brand B\u00c9IS is the real version of "HOT TO GO!" The traveler-favorite restaurant chain and the luggage brand founded by Shay Mitchell have joined forces to create an 11-piece luggage collection \u2014 called \u201cThe To Go Collection\u201d \u2014 designed to keep that Chipotle order fresh on the next trip home for the holidays.<\/p>\n
The collection includes bizarre items like a napkin bag, a burrito bag set, and a burrito shoulder bag. The collection \u2014 which includes everything from so-called Chipotle Rollers to a Take Out Tote Bag to a Burrito Holder Sling and a Guac Cup Bag Charm \u2014 hits virtual shelves on the B\u00c9IS app at 6 a.m. PT on December 8 and will be available on the brand’s website at 9 a.m. PT that day.<\/p>\n
If you’re wondering about this unexpected partnership, the idea reportedly came from B\u00c9IS CEO Adeela Hussain Johnson and the rest of the B\u00c9IS team, who are "long-time Chipotle fans.\u201d \u201cOur goal was simple \u2013 to create elevated silhouettes inspired by real Chipotle snacking habits and become an authentic part of the superfans\u2019 rotation,\u201d said Hussain Johnson. "We’ve taken the function and art of carrying essentials to the next level. After all, carrying your Chipotle burritos and bowls hands-free is a must during the busy holiday season and beyond."<\/p>\n
When the news hit social media, the reaction from Chipotle and B\u00c9IS fans alike was a mix of excitement, denial, and just plain confusion. You can’t blame them. Do travelers really need a place to put their burrito? Apparently yes. \u201cWhy are brands still collaborating in completely random ways?\u201d one user asked. \u201cI have to give credit to the teams behind it,\u201d another user continued. "Because any kind of collaboration on the CPG side is a lot of work and really difficult, and you have to work with two teams. In the end, it’s really rewarding… but why are they doing this?"<\/p>\n
The collaboration received mixed reviews, with some users calling it "shallow" and "arbitrary." However, one optimistic commenter made a valid point: "I think it opens doors to a wider audience by combining a very niche travel brand with a grocery chain that has tons of fans." Another user commented, "For me personally, if you do it right, it’s a great way to think outside the box and open more doors and opportunities. Sometimes it’s just a shock factor because it’s hard to stand out and keep attention these days."<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction to the Unlikely Collaboration Someone call Chappell Roan because the latest brand collaboration between Mexican fast food classic Chipotle and luggage brand B\u00c9IS is the real version of "HOT TO GO!" The traveler-favorite restaurant chain and the luggage brand founded by Shay Mitchell have joined forces to create an 11-piece luggage collection \u2014 called<\/p>\n","protected":false},"author":1,"featured_media":27935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[19888,7942,7020,19884,19885,19887,3453,19886,221,16415],"class_list":{"0":"post-27934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"tag-burrito","9":"tag-chain-store","10":"tag-chappell-roan","11":"tag-chipotle","12":"tag-chipotle-mexican-grill","13":"tag-dream-theater","14":"tag-fast-food","15":"tag-shay-mitchell","16":"tag-social-media","17":"tag-tote-bag"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/27934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=27934"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/27934\/revisions"}],"predecessor-version":[{"id":27936,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/27934\/revisions\/27936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/27935"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=27934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=27934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=27934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}