The owner of Candy Kittens, a vegetarian confectionery brand, is in talks to buy Graze, a snack range from Unilever, at a significantly discounted price.<\/p>\n
Graze, founded in 2008, was acquired by Unilever in 2019 for around \u00a3150 million. The brand offers a variety of healthy snack products, including espresso-flavored almonds and honeycomb oat bars, which are sold directly to consumers in major supermarkets and through subscriptions.<\/p>\n
Katjes Group, the Germany-headquartered owner of Candy Kittens, is in advanced talks to acquire Graze for approximately \u00a335 million. This price represents a substantial discount on the original purchase price, indicating the brand’s poor performance under Unilever’s leadership.<\/p>\n
Despite being acquired by Unilever in 2019, Graze has struggled to perform well. As a result, Unilever’s new chief executive has put the brand up for sale as part of a broader strategy to prioritize investment in higher-growth areas, such as consumer health and beauty.<\/p>\n
Unilever’s new leadership is focusing on investing in areas with higher growth potential. This includes the recent acquisition of personal care brand Wild. Additionally, the company has initiated a sale process for other well-known British food brands, including Colman’s, Bovril, and Marmite.<\/p>\n
The potential sale of Graze to Katjes Group at a significantly discounted price reflects the brand’s challenges under Unilever’s ownership. As Unilever shifts its focus towards higher-growth areas, the future of Graze and other brands within its portfolio remains uncertain.<\/p>\n","protected":false},"excerpt":{"rendered":"
Acquisition Talks The owner of Candy Kittens, a vegetarian confectionery brand, is in talks to buy Graze, a snack range from Unilever, at a significantly discounted price. Background Graze, founded in 2008, was acquired by Unilever in 2019 for around \u00a3150 million. The brand offers a variety of healthy snack products, including espresso-flavored almonds and<\/p>\n","protected":false},"author":1,"featured_media":27575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[19353,19357,743,19352,5411,1814,19354,19355,19358,3896,13667,19356,82,10142,4163],"class_list":{"0":"post-27574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-almond","9":"tag-bovril","10":"tag-company","11":"tag-confectionery","12":"tag-espresso","13":"tag-germany","14":"tag-honeycomb-toffee","15":"tag-katjes-international","16":"tag-marmite","17":"tag-mergers-and-acquisitions","18":"tag-oat","19":"tag-personal-care-products","20":"tag-sales","21":"tag-unilever","22":"tag-vegetarianism"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/27574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=27574"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/27574\/revisions"}],"predecessor-version":[{"id":27576,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/27574\/revisions\/27576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/27575"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=27574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=27574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=27574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}