{"id":26121,"date":"2025-10-23T19:35:01","date_gmt":"2025-10-23T19:35:01","guid":{"rendered":"https:\/\/nanamedia.org\/en\/2025\/10\/23\/there-is-enormous-power-in-having-your-own-space-in-conversation-with-erdem-moralioglu-and-philip-joseph\/"},"modified":"2025-10-23T19:35:02","modified_gmt":"2025-10-23T19:35:02","slug":"there-is-enormous-power-in-having-your-own-space-in-conversation-with-erdem-moralioglu-and-philip-joseph","status":"publish","type":"post","link":"https:\/\/nanamedia.org\/en\/2025\/10\/23\/there-is-enormous-power-in-having-your-own-space-in-conversation-with-erdem-moralioglu-and-philip-joseph\/","title":{"rendered":"\u201cThere is enormous power in having your own space\u201d: In conversation with Erdem Moral\u0131o\u011flu and Philip Joseph"},"content":{"rendered":"<h1>Introduction to Fashion Stores<\/h1>\n<p>Fashion is a form of self-expression, and when it comes to stores, the presentation is crucial. The appearance of fashion in stores is a culmination of various elements, including art, furniture, and overall aesthetic.<\/p>\n<h2>Creating a Timeless Store Experience<\/h2>\n<p>When designing a store, it&#8217;s essential to consider the surroundings and create a picture around the brand. The goal is to imagine the woman who wears the brand and what her tastes and preferences might be. This approach helps to create a timeless and durable store experience that doesn&#8217;t need constant changes.<\/p>\n<h2>Designing the Store<\/h2>\n<p>The design of the store is a critical aspect of creating a lasting impression. The choice of materials, craftsmen, and overall aesthetic is crucial. The use of high-quality materials and careful attention to detail can result in a store that feels great to be in, even after 10 years.<\/p>\n<h2>Technical Implementation<\/h2>\n<p>From a technical perspective, the implementation of the store design requires careful consideration of the building&#8217;s architecture and history. For example, a 19th-century building with original period furnishings can be played off, while a 1920s building with a nondescript storefront requires a different approach. Collaborating with talented production designers and scenic artists can help create a new language of wall panels and fixtures that support the brand&#8217;s aesthetic.<\/p>\n<h2>Bringing the Concept to Life<\/h2>\n<p>The store is designed to feel like a studio or a personal space, where the brand&#8217;s signature blue color is prominent. The use of rough canvas wrapped wall panels, conceived by stage painters as a single abstract work of art, adds to the overall aesthetic. The inclusion of artwork in the store reinforces the idea of the brand&#8217;s target audience as a collector, creating a unique and immersive experience for customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Fashion Stores Fashion is a form of self-expression, and when it comes to stores, the presentation is crucial. The appearance of fashion in stores is a culmination of various elements, including art, furniture, and overall aesthetic. Creating a Timeless Store Experience When designing a store, it&#8217;s essential to consider the surroundings and create<\/p>\n","protected":false},"author":1,"featured_media":26122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[16520,4793,437,2888,5688,4491,411,1425],"class_list":{"0":"post-26121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"tag-abstract-art","9":"tag-aesthetic-taste","10":"tag-aesthetics","11":"tag-critical-theory","12":"tag-erdem-moralioglu","13":"tag-experience","14":"tag-fashion","15":"tag-furniture"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/26121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=26121"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/26121\/revisions"}],"predecessor-version":[{"id":26123,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/26121\/revisions\/26123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/26122"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=26121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=26121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=26121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}