Borrelli-Persson is looking forward to the return of the Danish Mens fashion label Sunflower this season. The brand was last seen for SS24. In the meantime, the LVMH price semi-finalist Mfpen will organize a dinner on Thursday evening with the US podcast ‘Throwing Fits’, who have been long-standing fans of the brand and have contributed to strengthening its business in the USA.<\/p>\n
CPHFW has a nice mix of runway shows, presentations, business events, dinner and social gatherings that really create a feeling of community among all international participants, as well as the designers, and exhibit talent, inspire convincing conversations and new introductions that are all used to enrich experience.<\/p>\n
Some may not look positively on brands that leave the calendar. But CPHFW follows a different approach to promoting its talents, even after a break. The Danish brand Anne Sofie Madsen welcomes the new talent program this season together with existing Labels Bonnetje and Berner K\u00fchl. This is a second coming for the Danish designer, who originally launched her brand in 2013 before closing it in 2017 and turning to other art forms such as illustration and film.<\/p>\n
“I am really interested in how we talk about novelty in fashion. There are new, new, as in the up-and-coming talent; and then there are new, as in an experienced designer who is working on something new,” says Borrelli-Persson. “Anne Sofie Madsen is an example of an experienced designer who is working on something new. The jewel of a presentation last season did not attract as much attention as I imagined. The designer is part of the new talent program this year, which should correct that.”<\/p>\n
Similarly, the Womenswear design trio returns to the Danish capital after a six-year break, partly for health reasons, with a runway show on Tuesday. And the former new talent designer, Dark, subversive label Pln, celebrates after two years of strengthening his business.<\/p>\n
“I always look at the new names [in Copenhagen] and in particular the brands that we already follow that change to full Runway shows,” says Printemps Womenswear buyer Mathilde Vanini. “This shift usually says a lot about their growth and ambitions. Sometimes it is the more reserved shows that leave the strongest impression.” Of course, runway shows are not everything. Zero-waste knit-labels and labels that are equipped on order are also worth noting.<\/p>\n","protected":false},"excerpt":{"rendered":"
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