Curiosity, especially, drove me to learn more about Pitti. Although I have never been there and didn’t know much about the event, I realized that it might be an opportunity to learn something new. Pitti sounds like a very classic event, especially for someone like me who is in the fashion industry but spends most of their time in the office.<\/p>\n
When we made our two shows in Paris in 2022\/2023, it was very small. The Pitti show will be much larger, which is an amazing opportunity. I am not sure whether we can make this type of scale again. When I checked the guest designer list, there are so many great brands that I admire.<\/p>\n
For Pitti, I am adopting a more classic style. For the first time, we will be concentrating on tailoring, which was missing from our previous collections. Although we have a model maker, designer, and the right technicians in my office and studio, tailoring has not been a focus until now.<\/p>\n
I started my brand in 2018, and on the journey of every founder, there is a milestone or a turning point. For me, it was definitely the LVMH Prize in 2021, where we were semi-finalists. Although it was an honor, I wanted to give up at the time due to the challenges we were facing.<\/p>\n
We experienced the side effects of Covid until 2023, followed by inflation from 2023 to 2024, which affected the economy and people’s spending habits. As a result, our wholesale income fell, which used to be half of our business but decreased to around 35 percent. Despite these challenges, we are still growing, with a 20 percent growth in 2024, and our turnover rose by 39 percent from 2021 to 2022 and 75 percent from 2022 to 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction to Pitti Curiosity, especially, drove me to learn more about Pitti. Although I have never been there and didn’t know much about the event, I realized that it might be an opportunity to learn something new. Pitti sounds like a very classic event, especially for someone like me who is in the fashion industry<\/p>\n","protected":false},"author":1,"featured_media":13855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-13854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/13854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=13854"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/13854\/revisions"}],"predecessor-version":[{"id":13856,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/13854\/revisions\/13856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/13855"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=13854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=13854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=13854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}