{"id":11820,"date":"2025-05-29T06:59:35","date_gmt":"2025-05-29T06:59:35","guid":{"rendered":"https:\/\/nanamedia.org\/en\/2025\/05\/29\/who-won-cannes-on-social-media\/"},"modified":"2025-05-29T06:59:35","modified_gmt":"2025-05-29T06:59:35","slug":"who-won-cannes-on-social-media","status":"publish","type":"post","link":"https:\/\/nanamedia.org\/en\/2025\/05\/29\/who-won-cannes-on-social-media\/","title":{"rendered":"Who won Cannes on social media?"},"content":{"rendered":"

Luxury Brands and Cannes<\/h1>\n

Introduction to Luxury at Cannes<\/h2>\n

Luxury brands love Cannes. Chanel provided cloakroom highlights for Richard Linklater’s latest festival show, comedy-drama New wave (which it also supported financially). Bottega Veneta chose Cannes as a soft launch location to debut the designs of his new creative director Louise Trotter. And Chopard took over a hangar at Cannes Mandelieu Airport to present the latest high jewelry offer. Year after year, the French Film Festival continues to grow as a platform for the luxury brand storytelling.<\/p>\n

Social Media Performance<\/h2>\n

Analyzing Brand Presence on Instagram<\/h3>\n

But which brands have made it on social media? The influencer marketing platform analyzed over 3,000 Instagram influencers with more than 10,000 followers each and calculated the equivalent advertising expenditure-known as Earned Media Value (EMV) Cannes content. Overall, the 2025 edition of the festival on Instagram EMV in the amount of $ 203 million, more than twice the 86.3 million dollars recorded in 2024.<\/p>\n

Top Categories by Earned Media Value<\/h3>\n

Fashion was again the top category that generated 77.2 million US dollars in EMV, followed by beauty at 68.9 million US dollars and jewelry with $ 56.8 million.<\/p>\n","protected":false},"excerpt":{"rendered":"

Luxury Brands and Cannes Introduction to Luxury at Cannes Luxury brands love Cannes. Chanel provided cloakroom highlights for Richard Linklater’s latest festival show, comedy-drama New wave (which it also supported financially). Bottega Veneta chose Cannes as a soft launch location to debut the designs of his new creative director Louise Trotter. And Chopard took over<\/p>\n","protected":false},"author":1,"featured_media":11821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-11820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/11820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=11820"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/11820\/revisions"}],"predecessor-version":[{"id":11822,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/11820\/revisions\/11822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/11821"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=11820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=11820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=11820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}