{"id":11252,"date":"2025-05-23T10:15:10","date_gmt":"2025-05-23T10:15:10","guid":{"rendered":"https:\/\/nanamedia.org\/en\/2025\/05\/23\/why-fashion-should-continue-to-lean-into-the-film\/"},"modified":"2025-05-23T10:15:11","modified_gmt":"2025-05-23T10:15:11","slug":"why-fashion-should-continue-to-lean-into-the-film","status":"publish","type":"post","link":"https:\/\/nanamedia.org\/en\/2025\/05\/23\/why-fashion-should-continue-to-lean-into-the-film\/","title":{"rendered":"Why fashion should continue to lean into the film"},"content":{"rendered":"<h1>Fashion and Film Unite<\/h1>\n<h2>Introduction to a New Era<\/h2>\n<p>At this year&#8217;s film festival in Cannes, a notable collaboration between fashion and film was highlighted. Chanel, a renowned fashion house, dressed the stars of Richard Linklater&#8217;s film, showcasing their support not just on the red carpet but also financially behind the scenes.<\/p>\n<h2>Chanel&#8217;s Involvement<\/h2>\n<p>Chanel&#8217;s influence was evident as Zoey Deutch wore two different Chanel dresses for the photo call and the carpet. The first was a striped and dabbery-busier dress, followed by a white estimation dress. This was not merely a fashion statement but also a symbol of Chanel&#8217;s deeper involvement in the film industry. The house financially supported the production of Linklater&#8217;s film, as well as upcoming projects like the animation &quot;Arco&quot; and &quot;The Chronology of Water,&quot; which marks Kristen Stewart&#8217;s directorial debut. Stewart, a long-time Chanel ambassador, further solidifies the bond between Chanel and the film world.<\/p>\n<h2>A Growing Trend<\/h2>\n<p>Chanel is not alone in its support of the film industry. Other fashion houses are also putting their weight behind cinematic projects. Ami Paris, for instance, sponsored Critics&#8217; Week, a festival running parallel to Cannes, and co-produced the film &quot;Enzo.&quot; Alexandre Mattiussi, founder and creative director of Ami Paris, has himself produced several films, demonstrating a personal and professional commitment to the medium.<\/p>\n<h2>Fondazione Prada&#8217;s Initiative<\/h2>\n<p>In a significant move, Fondazione Prada has announced the creation of the Fondazione Prada Film Fund. This initiative aims to contribute to film development, production, and post-production, underscoring the foundation&#8217;s belief in cinema as a vital platform for cultural expression and education. As stated by Miuccia Prada, President and director of the Fondazione, &quot;For us, cinema is a laboratory for new ideas and a space of cultural education. For this reason, we decided to actively contribute to the realization of new works and to support author cinema.&quot; This commitment highlights the growing recognition of film as an essential part of cultural and artistic innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion and Film Unite Introduction to a New Era At this year&#8217;s film festival in Cannes, a notable collaboration between fashion and film was highlighted. Chanel, a renowned fashion house, dressed the stars of Richard Linklater&#8217;s film, showcasing their support not just on the red carpet but also financially behind the scenes. Chanel&#8217;s Involvement Chanel&#8217;s<\/p>\n","protected":false},"author":1,"featured_media":11253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-11252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/11252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=11252"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/11252\/revisions"}],"predecessor-version":[{"id":11254,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/11252\/revisions\/11254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/11253"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=11252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=11252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=11252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}