The designer Petra Fagerstr\u00f6m, based in London, has been crowned the winner of the CTF Prize of the 2025 Challenge. This award was given during a two-day CTF event held in Milan from May 13th to 14th, where seven young designers from around the world showcased looks made from recycled fibers. The goal was to demonstrate the creativity and quality possible with more responsible materials. Fagerstr\u00f6m’s winning design, a structured, perforated rock and coat made with Sappi Verve Trikot and EcoCell \u2122 Tanz, earned her a prize of 10,000 \u20ac.<\/p>\n
"I’m so grateful for this award. And frankly, CTF is so nice to be part of it," Fagerstr\u00f6m expressed after her victory. "I have met so many fresh, capable designers in the past two days. And the award really won, really helps where I am with my brand."<\/p>\n
Fagerstr\u00f6m recently completed her MA in women’s wear design at Central Saint Martins (CSM) in February this year. She is known for her optical deception used in skirts and clothes, often combined with tailor-made, sculptural jackets or layered separations. With the support of the Swedish Fashion Council (SFC) incubator, Fagerstr\u00f6m officially launched her brand in September. The SFC has also nurtured other up-and-coming stars. During her first season, the designer secured three leading dealers: Diver STREET: Market, H Lorenzo, and 10 Corso Como.<\/p>\n
"We are going into production for the first time, which is of course discouraging and scary. But also super exciting because the sale went really well. So there is a lot to do. It is difficult to prepare when you are still at school, but now it really happens," Fagerstr\u00f6m shared. "The prize money will help me create the studio, buy new devices, and develop the next collection. It really gives me the opportunity to scale."<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction to Emerging Talent Petra Fagerstr\u00f6m Wins CTF Prize The designer Petra Fagerstr\u00f6m, based in London, has been crowned the winner of the CTF Prize of the 2025 Challenge. This award was given during a two-day CTF event held in Milan from May 13th to 14th, where seven young designers from around the world showcased<\/p>\n","protected":false},"author":1,"featured_media":10387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-10386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion"},"_links":{"self":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/10386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/comments?post=10386"}],"version-history":[{"count":1,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/10386\/revisions"}],"predecessor-version":[{"id":10388,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/posts\/10386\/revisions\/10388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media\/10387"}],"wp:attachment":[{"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/media?parent=10386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/categories?post=10386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanamedia.org\/en\/wp-json\/wp\/v2\/tags?post=10386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}